The Unknown Tablet Market, Elon Musk is Experimenting, Thursday Q&A

Today's Above Avalon stories: 

  • The Unknown Tablet MarketHaving a product category that is only five years old report a 7% decline in unit sales year-over-year makes Apple's future iPad plans that much more complicated. 
  • Elon Musk is ExperimentingA closer look at Tesla's referral program and what it may mean for electric car (and luxury) retail. 
  • Thursday Q&A (questions submitted by members) - What does the future for ESPN look like in a world where the cable bundle is on the decline? Do new media enterprises like Vine and Snapchat represent a threat to Apple's TV ambitions?

Kicking off today's email, we take a closer look at IDC's latest tablet market tracker. The iPad market's reduced visibility and lack of momentum have implications for Apple's future plans in the product category. We then shift over to news that Elon Musk is ready to experiment with how electric cars are sold in the U.S. We conclude with Thursday Q&A, with this week focused on media (ESPN, Vine, and Snapchat).

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Calculating the Size of the iPhone User Base, Apple TV Crawling Towards Launch, Apple/BMW Follow-Up

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New Apple Watch Ads, Apple Music Subscriber Numbers, Motorola's New Phones