Apple Expands App Store Search Ads, Apple’s Expanding Advertising Business, Thoughts on iPhone 14 Pricing
Today's Above Avalon daily update includes the following stories:
Apple Expands App Store Search Ads
Apple’s Expanding Advertising Business
Thoughts on iPhone 14 Pricing
We kick things off by going over Neil’s thoughts on Apple expanding Search ads to more App Store real estate. The discussion then goes over the two primary reasons for Apple to get (directly) involved in advertising. We conclude with Neil’s expectations for iPhone 14 pricing set within the backdrop of decades-high inflation and ongoing supply chain issues.
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