Apple Talks Siri Delay, Remaining (Siri Delay) Questions, Takeaways
Hello everyone. Welcome to a new week. We will begin this week’s updates with a look at Apple’s post-keynote press at WWDC. Specifically, we will talk about Apple’s comments regarding the Siri delay.
Let’s jump right in.
Apple Talks Siri Delay
Back in March, Apple officially delayed a handful of Siri features that had been framed at WWDC 2024 as a more personal Siri. At the time, Apple did not give much of an explanation for the delay.
Here was Apple’s full statement:
“Siri helps our users find what they need and get things done quickly, and in just the past six months, we’ve made Siri more conversational, introduced new features like type to Siri and product knowledge and added an integration with ChatGPT. We’ve also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”
At the time, that statement came across to me as Apple has a workable product in hand because they wouldn’t otherwise say the features will be available in the coming year. This also led me to conclude that reliability issues found with a more contextually aware and intelligent Siri using on-device LLMs on iOS 18 was the reason for the delay versus the features simply not working.
As a refresher, the “more personal” Siri features that were delayed included:
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