My Reaction to Apple’s Post-Keynote Press at WWDC, Apple Talks iPad vs. Mac
Taking a quick step back to recap where we are from an analysis perspective.
Last week’s Above Avalon Daily updates went over my thoughts on WWDC news and announcements. This week’s updates cover interesting observations from the various Apple executive interviews that took place after the keynote.
My plan, as of now, is to use slower news periods in July to revisit some WWDC announcements that can benefit from more thorough examination.
Let’s jump right in.
My Reaction to Apple’s Post-Keynote Press at WWDC
Monday’s update was focused specifically on Apple’s explanation regarding more personal Siri being delayed. For today’s update, we will look more broadly at Apple’s post-WWDC press strategy.
Craig Federighi, SVP software engineering, and Greg Joswiak, SVP worldwide marketing, handled the bulk of Apple’s WWDC 2025 press. Tim Cook and Eddy Cue have been busy with "F1 The Movie" marketing. More on that in tomorrow’s update.
Instead of Federighi and Joswiak appearing on John Gruber’s “The Talk Show,” which had become something of a tradition during WWDC, Apple went with:
Tom’s Guide (Mark Spoonauer) and Tech Rader (Lance Ulanoff). The video is available here.
WSJ (Joanna Stern). The video is available here.
In addition to those two “big” video interviews, Federighi and Joswiak did a handful of other video interviews with non-U.S. press and a few other media personalities. A week later, there are still new interviews appearing on my radar. We should begin to see some written press interviews as well as those tend to take a bit longer to turn around.
Each year, Apple makes some adjustments in its PR strategy, including the choice of outlets that receive interviews.
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