Spotify Earnings, Spotify Planning Supremium Tier, Warner Bros. Discovery Looking to License HBO Content to Netflix
Happy Wednesday. For today's update, we will take a spin through content streaming land.
Spotify Earnings
Back at the end of April, Spotify reported 1Q23 earnings.
Spotify management's narrative changing yet again. There is increased emphasis on paid subscriber growth and the impact it will have (eventually) on profitability. Although Spotify has never been shy talking about user growth since the company needs as many users as possible for its advertising ambition to materialize, premium subscriptions didn't receive as much attention in recent years.
As for what is driving the narrative change, Spotify’s premium sub growth numbers continue to be very strong. The company added 5M premium subs last quarter (bringing the total to 210M). Spotify earns most of its revenue (89%) from premium subscriptions.
Here is my go-to quarterly exhibit tracking Spotify subscriber trends:
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