The iPad Event

Hello everyone. Today's update will be dedicated to discussing Apple's iPad event. We will circle back to a few final things about Apple's 2Q24 earnings (and Warren Buffett news) tomorrow.
 
The iPad Event

Yesterday’s iPad event consisted of a 38-minute taped presentation similar in style to what Apple has been producing since the pandemic. I attended a small gathering that Apple held where the presentation was shown. Afterwards, a hands-on demo area allowed guests to try out the new products.


The announcements were grouped into five buckets:

  • Updated iPad Air (the big news being the Air will come in two sizes for the first time - 11-inch and 13-inch).

  • Updated iPad Pro (all-new thin design including an Ultra Retina XDR Display).

  • M4 chip unveiling (the M4 is the first chip relying on second-gen 3nm process tech).

  • All-new $129 Apple Pencil Pro.

  • Updates (with various "AI" features) to Logic Pro and Final Cut Pro. Many of the features demoed were impressive. 

Tim Cook kicked off the presentation by

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Three Charts From Apple’s 2Q24 Earnings, Warren Buffett Trims Apple Stake, Buffett and AAPL Underperformance

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Reading Between the Lines of Apple’s 2Q24 Earnings Q&A With Analysts