More on Apple’s “F1 The Movie” Marketing, Apple Needs to Do More Ecosystem Marketing

Written By Neil Cybart

Hello everyone. Welcome to July.

A quick programming alert.

A new AVALON podcast episode is available.

“Don’t Lose Brad Pitt’s Phone Number” was about “F1 The Movie,” Apple TV+ strategy, movie theater headwinds, and more. The unscripted weekly podcast, loosely modeled after Apple’s famous Monday morning meetings, is a perfect complement to this daily newsletter. Above Avalon members receive special subscription pricing for AVALON. More information is available here.

Let's jump into today's discussion. 

More on Apple’s “F1 The Movie” Marketing

In addition to what we can refer to as traditional marketing for “F1 The Movie” (cable, print, brand partnerships, etc.), Apple leveraged its ecosystem to push the film.

Consider the following examples of how Apple tied in its various services, apps, and products to get the word out about “F1 The Movie”:

  • Apple News / Apple Podcasts: A GQ profile was highlighted by the Apple News team and turned into an Apple News+ Narrated podcast.

  • Apple Maps: Users can see “iconic tracks” from “F1 The Movie.” See the image below. 

  • Apple Wallet: The (controversial) Apple Pay promotion for "F1 The Movie" tickets purchased through Fandango.

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Neil Cybart
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Apple’s “F1 The Movie” Scores at Box Office, A Big Win for Tim Cook and Eddy Cue, Apple’s Controversial Apple Pay Promotion