Apple Talks Product Development With Tom’s Guide and TechRadar
Hello everyone. This update was originally going to come out late Tuesday. It’s coming out about 12 hours later. The goal is to have another update ready to go later today.
To recap where things stand, we officially concluded reviewing Apple’s “Awe Dropping” presentation with Monday’s update. Three updates went over my thoughts from the presentation / event:
Our attention will now turn to Apple’s post-keynote press strategy. As we will talk about today, Apple sat down with Tom’s Guide and TechRadar for what was one of the more productive interviews in some time. A fair amount of information that didn’t come through the pretaped presentation was shared.
Let’s discuss.
Apple Talks Product Development With Tom’s Guide and TechRadar
Last week, Tom’s Guide and TechRadar released video interviews with Apple’s Greg “Joz” Joswiak (SVP worldwide marketing) and John Ternus (SVP hardware engineering). One long interview was split into two so that each publication had something to call their own in terms of YouTube channel uploads. The interview was conducted by Mark Spoonauer and Lance Ulanoff. This past June, the two sat down with Joz and Craig Federighi (SVP software engineering) at WWDC in what was an all-around decent interview. Apple clearly thought highly enough of the format to try it again for the September HW event. Apple made the right decision.
The interview was good from the perspective of Apple sharing insight that didn’t necessarily come through its presentation. The questions touched upon subjects that were both relevant and interesting from a strategy perspective. In addition, the interviewers didn’t try to chase clout by trying to play gotcha with Joz and Ternus.
The two videos are available here (Part 1) and here (Part 2). A quick recap of what was discussed:
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