Hello everyone. In today's update, we will go over my initial thoughts on Apple's event. There will likely be some carryover topics. However, given Apple's earnings, we will revert to earnings preview mode for Wednesday's update.

Let's jump right in.

Thoughts on Apple’s “Scary Fast” Event

Yesterday, Apple held an Apple Silicon event in which the company introduced its next generation (family) of chips (M3, M3 Pro, M3 Max).

Apple proceeded to discuss the first round of products to receive these chips:

MacBook Pro (14-inch and 16-inch): M3, M3 Pro, M3 Max
iMac (24-inch): M3

The event clocked in at just 30 minutes. With Apple streaming its presentation (available here) at the very unusual 8 pm ET, it was fair to assume Apple was going to keep things short and to the point. Many people pegged this as the shortest presentation Apple has put together in the current era of taped presentations. However, this past January, Apple released an 18-minute presentation to unveil updated Macs. The January presentation did not include Tim Cook though. Instead, John Ternus, SVP hardware engineering, was the MC.

Apple kept its attention yesterday focused on Apple Silicon and the Mac. We did not get any surprise Apple TV+ news or updates. Instead, Apple had some fun with the event’s proximity to Halloween, going so far as to include a few Halloween treats (CGI bats/smoke at Apple Park) and Mac-themed easter eggs like showing the Apple pirate flag originating from the early Mac days.

This was also apparently the first Apple presentation shot entirely with an iPhone (with plenty of accessories) which generated a ton of buzz after the event.

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