Apple’s Transportation Ambition, Tesla 4Q22 Deliveries, Tesla’s Problem (Daily Update)
We begin with some words on Project Titan. Two weeks ago, the newest Above Avalon Report, “Project Titan: Apple’s Transportation Ambition,” was published. The discussion then turns to Tesla. The company reported 4Q22 delivery data. We go over the numbers and what Neil views as a problem for Tesla.
Hello everyone. Welcome to 2023.
If you took time off, I hope it was a good and relaxing stretch. Some people are still away from the office this week, so we will use the next two days to return to a regular routine.
Several members emailed me over the break about Apple topics and developments that popped up in the news (China, stock price volatility, demand issues, risks in 2023). We will get to those topics, including my broader thoughts heading into 2023.
For today, we will focus on a topic that was initially not going to be on my “key discussion topics” list for 2023: electric vehicles.
Let’s jump right in.
Apple’s Transportation Ambition
Two weeks ago, the newest Above Avalon Report, “Project Titan: Apple’s Transportation Ambition” was published. You can find the report in your inbox – it was sent out December 22th at 10:48 pm ET. To those members who recently joined, you can access the report via the archive here.
Having a report dedicated to Project Titan has been on my to-do list for some time. It had become difficult for members to go through dozens of updates to piece together the history and motivation behind Project Titan.
Over the years, the Project Titan topic has become unwieldy at times. Periodic reporting has had a very short-term perspective, rarely providing readers the big picture. One is typically left with the impression that Titan is a revolving door within Apple with management constantly changing long-term objectives. That’s not reality.
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Project Titan: Apple’s Transportation Ambition (Above Avalon Report)
An examination of Apple’s electric car R&D project.
Written by Neil Cybart – December 22nd, 2022
Since 2015, dozens of Above Avalon daily updates have been dedicated to discussing the latest developments involving Project Titan, Apple’s electric car R&D project. This report serves as both a summary of Titan developments to date as well as an examination of Apple’s path forward in transportation.
Rethinking Cars
What is an automobile?
How does one use an automobile?
Why do automobiles look the way they do?
Anyone who has owned or driven an automobile has formed answers to these questions over the span of their driving experiences. Ask the same questions to someone who has never driven an automobile, and the answers would be enlightening. Driving an automobile is not natural. We need to teach ourselves the art of navigating a heavy machine composed of thousands of little parts.
Is the driving learning experience focused on suppressing intuition in order for the user to adapt to a machine that hasn't changed much in decades?
Is it possible to make an automobile more intuitive so that someone with no driving experience can hop in and get to where they want to go in a much more enjoyable way than that which exists today?
Henry Ford had a very simple goal with the Model T: Set the world free.
An Above Avalon membership is required to continue reading this report. Members can read the full report here. An audio version of this report is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.
(Members: Reports are always accessible by logging into Slack. If you haven’t logged into Slack before, fill out this form to receive an invite.)
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Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special Inside Orchard bundle pricing is available for Above Avalon members.
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