“Severance” Pop-Up at Grand Central, Apple’s Genius Marketing, Apple Finally Punches Back

Today's Above Avalon Daily email contains the following stories:

• “Severance” Pop-Up at Grand Central

• Apple’s Genius Marketing

• Apple Finally Punches Back

This is a big weekend for Apple TV+ as both the Season 2 premiere of “Severance” and the Season 2 finale of “Silo” are now live. There will be a lot of watch time materializing this weekend. There are several observations worth sharing, including takeaways from some of the best guerrilla marketing Apple has done in a very long time.

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