Additional Thoughts on Apple’s MLS Season Pass, Playing Devil’s Advocate With Warner Bros. Discovery (Daily Update)
In today’s update, Neil examines a few follow-ups to yesterday’s discussion. We begin with how success for Apple and its MLS Season Pass streaming service will be measured. The discussion then turns to Warner Bros. Discovery and the ongoing rumors that David Zaslav is ultimately trying to sell the company. Neil puts his devil’s advocate hat on to examine the argument for Warner Bros. Discovery M&A.
Hello everyone. There are a few follow-ups to yesterday’s discussion that are worth pursuing in today’s update. Let’s jump right in.
Additional Thoughts on Apple’s MLS Season Pass
What will success look like for Apple with MLS Season Pass, its upcoming paid streaming service for U.S. soccer?
Soccer in the U.S. is not the NBA or NFL. It’s certainly not English Premier League either. Those aren’t controversial statements. Based on viewership data, U.S. soccer has 500,000 to 600,000 regular fans. When considering other countries, we can add a little bit more to the total. The NFL sees multiple times (i.e. 10+) that number with the NBA and English Premier League at more like a few times over that range on a per game basis.
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