Apple Updates the iPad Air, Apple Updates the Entry-Level iPad, The iPad Strategy
Today's Above Avalon Daily email contains the following stories:
Apple Updates the iPad Air
Apple Updates the Entry-Level iPad
The iPad Strategy
In yesterday’s update, we discussed how the iPhone 16e is aimed at existing iPhone owners who likely have gone at least five years without an upgrade. Evidence backing up that claim can be seen on Apple’s iPhone 16e minisite.
Consider the following comparison tool for the iPhone 16e:
The following iPhones are used as comparison options:
iPhone 11 (launched in Sept 2019)
iPhone 12 (launched in Oct 2020)
iPhone 12 mini (launched in Nov 2020)
iPhone SE 2nd and 3rd gen (launched in April 2020 and March 2022)
Similar comparison tools for the iPhone 16 use more recent iPhone models (iPhone 12 to iPhone 15 Plus). The iPhone 16 Pro comparison tool goes from iPhone 12 Pro to iPhone 15 Pro Max.
For today’s update, we will focus on Apple’s iPad news. The update concludes with my broader thoughts on Apple’s iPad strategy.
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