Observations Attending Apple’s “Awe Dropping” Event, Who Is the iPhone Air For?, Apple Wearables Momentum

Hello everyone. In Wednesday’s update, we went over the major themes and takeaways from Apple’s product event.

  • iPhone Air is the most noteworthy iPhone redesign since at least iPhone X (2017).

  • Hardware design efficiency (with the goal of improving experiences / how devices are used).

  • Battery life optimization (via HW innovation & custom silicon).

  • Apple is ready to push new iPhone usage behaviors (iPhone as a fashion accessory / elevating the front-facing camera as a key differentiator from wearable cameras).

In going through my notes from this week, there were a handful of topics that deserved more attention and explanation than just a quick mention. Those discussion topics will comprise today’s (long) update. The updates originally meant for yesterday (Thursday) and today (Friday) have been combined into today’s update.

On Monday, we will go over my full notes from the week. 


Observations Attending Apple’s “Awe Dropping” Event

This week’s event marked ten years since attending my first Apple event at Bill Graham Civic Auditorium in San Francisco. Over the years, there has been evolution in Apple’s product events. However, this week’s event seemed to contain more changes than usual.

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My Full Notes From Apple’s “Awe Dropping” Event

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Apple’s “Awe Dropping” Event Review: Major Takeaways and Themes