Apple’s “Awe Dropping” Event Review: Major Takeaways and Themes

Happy Wednesday. Today’s update includes the first part of my Apple event review. Apple’s pretaped presentation can be viewed here. The discussion will flow into tomorrow’s update. Let’s jump right in.


Apple’s “Awe Dropping” Event Review: Major Takeaways and Themes

iPhone Air

The iPhone Air is the most noteworthy iPhone redesign since the iPhone X in 2017. It’s tough putting the two redesigns head-to-head though as the iPhone X also included a significant change to how we engage with an iPhone (Touch ID -> Face ID as the home button was removed).

iPhone Air

After spending some time with the iPhone Air, the device lives up to the hype. There is a certain natural feeling found with the iPhone Air, as in you tend to gravitate to a thin device. Even after just a few minutes with iPhone Air, the other flagship iPhones feel shockingly thick. Our minds can play tricks on us. This exercise will be easily replicated in Apple stores when the iPhone Air is demoed next to the other iPhone 17 flagships.

Many people may associate an ultra-thin gadget with smallness. However, one of my first reactions using iPhone Air was that

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Observations Attending Apple’s “Awe Dropping” Event, Who Is the iPhone Air For?, Apple Wearables Momentum

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Some Thoughts Ahead of Apple’s Event, Apple Facing Improving Device Upgrade Environment