Some Thoughts Ahead of Apple’s Event, Apple Facing Improving Device Upgrade Environment

Hello everyone.

Apple is holding its product event next Tuesday at Apple Park. Accordingly, next week’s update schedule needs to be adjusted. There will be updates on Wednesday, Thursday, and Friday. At this time, my expectation is that all three updates next week will be dedicated to reviewing Apple’s event, but we can revisit that plan next week.

Today’s discussion will focus on a few additional topics that are on my mind ahead of Apple’s event.


Some Thoughts Ahead of Apple’s Event

Expectations are on the rise ahead of Apple’s “Awe dropping” event.

 
 

While there is a surprisingly high level of awareness among the public that new iPhones come out in the fall, it certainly feels like attention surrounding the iPhone is elevated. Some of this could be due to more iPhone users being in a position to upgrade. Another factor could be that some of these iPhone rumors involving significant design changes is getting through to people.

All signs point to Apple unveiling an all-new ultra-thin iPhone next week. The new model, which would be positioned somewhere between the base flagship iPhone and the pro models will likely grab the most buzz and press attention.

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Apple’s “Awe Dropping” Event Review: Major Takeaways and Themes

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